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Region: Quebec

Year of Production: 2016

The digital component of Play is inspired by the same objective as the TV version: promote the music, meet local artists, and understand the trends that drive them. The digital strategy is to offer users the opportunity to enjoy an experience that complements the TV magazine, taking them deeper into the musical world the show represents, and inviting them to participate in creating content for the show through the website and supported by initiatives of the target group on major social media. The website will consolidate all the participatory aspects related to the series and will serve as a base for exclusive new content and content from the television shows. Social media will make it easy for users to keep up to date on music news, view musical events in real time, and provide a series of exclusive live meetings with artists.


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